According to the 2013 National Retail Federation’s Easter Spending Survey* conducted by BIGinsight, “the average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food,” and “total spending will reach an estimated $17.2 billion**.”
Additionally, “nine in 10 (90.5%) [consumers surveyed] will stock up on Easter candy, spending an average of $20.66 on jelly beans, chocolate and more,” and “when it comes to where people will shop for their Easter needs, the survey found families will shop for price and value,” noting that “21.1% shop online.”
This survey is good news for Harry & David, America’s largest multi-channel marketer of gourmet premium fruit gifts, fine chocolates, baked goods and confections. It’s also good news for consumers and professionals celebrating spring and looking forward to the Easter holiday.
“Easter brings smiles to the young and old alike, and nothing brings as much enjoyment as an unexpected gift basket”, said Nanine Schmidt, a retired florist and gift shop owner.
“Harry & David are really the best in the biz when it comes to gourmet gifts”, Schmidt said.
Corporate businesses and professionals have long recognized the value of showing appreciation to their employees and clients by sending gourmet gift baskets for a variety of special occasions.
It could even be said that Harry & David have been assisting the Easter Bunny by providing the best Easter baskets for 80 years.
Crystal Stratton, a certified nursing professional said, “Easter is one of my favorite holidays and Harry & David give me the chance to show my appreciation to the other staff members with beautiful and unique gifts”.
“I work in the medical community and I know first-hand how much the gourmet gift baskets at Harry & David’s brighten up everyones day”, Stratton added.
As Harry & David roll out their 2014 Easter surprises, professionals all agree that the variety of gourmet fruit, fine chocolates, confections, and beautiful flowers provide ample opportunity to surprise all the VIP’s on their list.
Beautiful spring flower arrangements and a variety of fresh and beautiful gifts from Easter Lilies to Tulips are available online and include:
Easter Daffodil Garden Gift – Welcome the coming spring with this cheery daffodil, which comes pre-planted in an egg-shaped pot that doubles as a candy bowl. Perfect for anyone with a green thumb and a sweet tooth. Available online for $39.95
Spring Calla Lily Plant Gift – Giving a plant to someone special is a wonderful way to celebrate spring. The right plant can brighten up any room and anyone’s day, and the Spring Calla Lily is an excellent choice. The elegant Calla lily blooms with pink and yellow blossoms and comes pre-planted in a birds’ nest style decorative pot. Available online for $39.95
Easter Tulip Bouquet – This bouquet brings together pink, white and yellow tulips handpicked and shipped fresh from the sunny coast of Central California. A sophisticated arrangement, the bouquet comes in a Mason jar glass vase and is finished off with a hand tied ribbon. Available online for $49.95
Easter Gift Basket Classic – There’s no better way to let friends and family know that you care. This classic gift basket contains great treats ranging from Moose Munch® Popcorn to Royal Riviera® Pears, making this the perfect basket as it is filled with a variety of treats for all tastes. Available online for $59.95
Easter Cookie Gift Box – This colorful assortment of shortbread cookies decorated with sweet royal icing is great for taking to the office. The exclusively designed box makes for a charming presentation and is sure to impress. Available online for $29.95
Gold Spring Pear Gift Basket – It wouldn’t truly be spring without Harry & David’s Royal Riviera® Pears, a fruit “so big and juicy, you eat them with a spoon®.” Royal Riviera® Pears thrive in the unique climate and soils found in only a few places in the world. Ours are handpicked carefully from the branch, chilled to preserve sweetness and then delivered to homes across the country in our gourmet fruit gift baskets and gift boxes. Available online for $49.95
What would Easter be without the Easter Bunny? Easter is all about family, chocolate bunnies and Easter egg hunts. Harry & David is eager to introduce gourmet Easter goodies sure to please all.
Easter Bunny Gift Basket – Wake up on Easter Sunday to a gift basket containing sweets treats and your very own stuffed bunny. This fun treat is fun for the child in all of us. Available in 3 sizes.
Easter Praline Pops – Crafted from rich, chewy caramel made with fresh whipping cream and yummy pecan pieces, these Easter pops are a tasty and foolproof way to please everyone’s sweet tooth. Packaged in a yellow box tied with a green ribbon, this gift comes with three praline pops: 1 bunny face, 1 bunny back, 1 yellow chick. Available online for $24.95
Easter Gift Tote – A great Easter present for any young one ages 3+, the Easter Gift Tote is a felt bucket filled with gourmet Easter treats — and it’s perfect for holding Easter eggs after all the treats are gone. Includes milk chocolate Moose Munch® Popcorn, mini milk chocolate Easter bunny, gummi bunnies. Available online for $19.95
“Our merchandising team is proud to continue to offer a range of diverse spring products,” said Jackie Ardrey, Senior Vice President of Merchandising at Harry & David. “We are excited to have expanded our line of classic gourmet gifts this year with a larger floral offering so our customers can have spring delivered to their doorstep.”
Harry & David is America’s largest multi-channel marketer of gourmet premium fruit gifts, fine chocolates, baked goods and confections and carries many home décor accessories as well. For the latest deals and specials from Harry & David, join our Facebook fan page, Facebook.com/HarryandDavid, or visit www.HarryandDavid.com
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*The NRF 2013 Easter Spending Survey, conducted by BIGinsight, was designed to gauge consumer behavior and shopping trends related to Easter. The poll of 5,050 consumers was conducted from March 5-11, 2013. The consumer poll has a margin of error of plus or minus 1.4 percentage points.
** Total spending extrapolation of US population 18+
About Harry & David
80 years ago, Harry and David Holmes turned their extraordinary pears into the perfect gourmet gift. You can still send our Royal Riviera® Pears as well as many other high quality fresh fruits gifts, handpicked to our exacting standards in our 19 local orchards and in many other orchards around the world. We make it easy to send gourmet gift baskets and delectable fruits in addition to our many flavors of Moose Munch® Popcorn, chocolate dipped fruits, truffles and much more, most of which are made in our own kitchens from recipes honed over time.
We handpack our gift baskets and exclusively designed gift boxes and top them off with a hand-tied bow. Then we ship our specialty food gifts to arrive on time, in perfect condition. Guaranteed.
Through our stores, wholesale, catalogs and websites, gourmet food and home gifts from Harry & David and its brands, Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and enjoyment throughout the year.
Harry & David is a trademark, service mark and DBA of Harry and David, LLC, Medford, Oregon. HarryandDavid.com