The Brain Injury Association of America (BIAA) and Nutcase, the Portland-based maker of bike, skate, snow, and water helmets, announced a partnership agreement to help raise awareness about brain injury. The partnership kicks off with Nutcase donating $2 from each helmet sale through their website at http://www.nutcasehelmets.com to BIAA during the month of March in recognition of Brain Injury Awareness Month.
Each year BIAA leads the nation in observing Brain Injury Awareness Month by conducting an awareness campaign during the month of March. The theme for the 2015 to 2017 campaign is: Not Alone and provides a platform for educating the general public about the incidence of brain injury and the needs of people with brain injuries and their families.
In addition to the donation from helmet sales, Nutcase has produced a custom video from pro trials rider Ryan Leech for use on the BIAA website (http://www.biausa.org) to engage and attract young riders to the site. They have also set up a donation page at http://bit.ly/biadonation with proceeds going directly to BIAA.
“We all love our brains,” said Susan H. Connors, President and CEO of BIAA. “A Nutcase helmet is great a way to express individual personality while enjoying our favorite activities and protecting our brains.”
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The Brain Injury Association of America (BIAA) is the country’s oldest and largest nationwide brain injury advocacy organization. Our mission is to advance brain injury prevention, research, treatment, and education, and to improve the quality of life for all individuals impacted by brain injury. Through advocacy, we bring help, hope, and healing to millions of individuals living with brain injury, their families and the professionals who serve them.